Santa Barbara Unified School District

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Introductory Courses

Examines the critical role of marketing in customer-driven marketplaces. Topics covered will include marketing research, customer-driven marketing, marketing strategies for profit businesses, as well as not-for-profit businesses, and institutions. Includes advertising as well as the other elements of promotion. Course material is reinforced with the use of marketing computer simulation.


Introduction to those components needed to develop effective online and search engine marketing (SEM) strategies. Emerging digital media and mobile advertising campaigns are emphasized. Includes search engine optimization (SEO), paid placement ads, keyword identification, placement strategies, SEM research and management tools, and WAP advertising applications in mobile marketing and video advertising.


Study of how businesses use marketing to communicate through advertising and public relations. Topics include identifying target markets, selecting types of media, evaluating and developing ads, and implementation of public relations programs.


Concentrator Courses

Provides students with a comprehensive overview of the vital importance of entrepreneurship in the 21st century global economy, and the critical role that innovation and creativity play in the entrepreneurial process. Students examine and reflect on their own entrepreneurial potential and evaluate the challenges and rewards of entrepreneurship.


Central concepts of finance are developed: money and economic activity, interest rates and valuation, securities and investments, bank regulation and management. Financial planning, investment strategies, and retirement planning, including 401k and Roth IRAs, will be explored. Professionals discuss loans, loan administration, establishing credit history, and pitfalls of consumer debt. Basic computing skills (Word, Excel, QuickBooks) will be developed throughout the class.


Thorough introduction to all areas of personal financial planning, including financial goal-setting, budgeting, consumer credit, taxes, insurance, investing, housing, retirement and estate planning. Emphasis on planning and budgeting to satisfy immediate needs and achieve long-term goals.


Capstone Courses

Students will develop and write a market-ready comprehensive business plan for a new/existing venture. Course examines a variety of entrepreneurial issues in the business planning process including: concept testing, product development, marketing, management, financing, and ongoing operations.


The Santa Barbara Unified School District (SBUnified) prohibits discrimination, harassment, intimidation and bullying in educational programs, activities, or employment on the basis of actual or perceived ancestry, age, color, disability, gender, gender identity, gender expression, nationality, race or ethnicity, immigration status, religious beliefs or customs, sexual orientation, parental, pregnancy, family or marital status, military status or association with a person or a group with one or more of these actual or perceived characteristics. SBUnified requires that school personnel take immediate steps to intervene when safe to do so when he or she witnesses an act of discrimination, harassment, intimidation, or bullying.

The Governing Board prohibits sexual harassment of district employees and students. The Board also prohibits retaliatory behavior or action against any person who reports, files a complaint or testifies about, or otherwise supports a complainant in alleging sexual harassment.

Nondiscrimination Statement and Related Policies

The information on this website was prepared to provide information and does not constitute a contract. The Santa Barbara Unified School District reserves the right to change or delete, supplement or otherwise amend the information, requirements and policies contained on this website at any time and without prior notice.